<aside> 👀 OKRs (Objectives and Key Results) are an objectives planning and management methodology used to align efforts toward clear goals. Each objective is broken down into key results to measure progress towards its achievement. OKRs are reviewed regularly and adjusted as needed to ensure that we are on track to achieve our objectives.

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Page Contents:

By Objective:

Sustainable growth in customer base

Build a sticky product

Demonstrate Viable Revenue

By Team:

MMM OKRs

BD OKRs

Product OKRs

Strategic Comms OKRs

Grant Stack Goals & KPIs - S20-21

1. Sustainable Growth in Customer Base - measured through community led growth
   • Pod Focus: 50 rounds run. This is roughly triple our previous goal as we aggressively build adoption. These rounds can be run across any mechanism (QF or DG.)
   • Marketing Focus: Build market awareness and adoption of Grants Stack
2. Build a sticky product - measured through repeat users
   • Pod Focus: 10 rounds run by repeat grants managers (excludes Gitcoin-affiliated operators.) This includes both repeat quadratic funding rounds and direct grants rounds that span multiple months. This will prove that our product has staying power and can generate loyalty. In this small, enterprise-style grants market, return rate will be key to building a sustainable business line.
   • Marketing Focus: Empower customers and improve end-to-end customer funnel
3. Demonstrate viable revenue
   • Pod Focus: 5 paying customers. Launching the product as a paid offering will allow us to truly gauge PMF and orient our product, marketing, and sales efforts around sources of value or revenue. We will likely delay a paid offering until after the modular architecture and Allo v2 adoption is complete as that would be disruptive to newly paying customers. Otherwise, I think the feature offering is nearly ready for paid adoption and we have tested & identified a MVP revenue model for QF (10% fee on matching pool for rounds >$5k.)
   • Marketing Focus: Enable sales to seamlessly communicate and onboard paying customers

All Objectives

All Key Results