Season 23 (Jan- April 2024)

Macro Gitcoin Objectives (examples)

Drive adoption of Gitcoin Grants within wider web3 ecosystem
Make Gitcoin synonymous with grants by positioning Gitcoin as the go-to technology for enabling web3 projects and protocols to build, fund and scale communities

Next steps in achieving OKRs:

Align with internal stakeholders to create a PR calendar for Q1
Create core messaging for Grants Stack to get buy in from leadership — includes the ‘what’ the ‘why’, how customers are using it, success metrics. All framed in the context of Gitcoin’s mission.
Align with events team to create ready-to use content for event presentations; integrate Gitcoin Stack into Schelling Point
Align with all marketing functions to set expectation for coordinated comms distribution around major news campaigns
Thought leadership workshop with shortlist of Gitcoin spokespeople
Align on target list of new publications/ journos to reach in addition to any geography-specific targets

Projects