<aside> 📣 This marketing runbook and guide was designed to help you make sense of all the marketing pieces you need supports a successful Quadratic Funding grants round!


<aside> 👋 **Participating in this season’s Gitcoin Grants 19? (Nov 15 - 29). Find MARKETING ASSETS HERE:

✨**Find design asset templates for Twitter posts, email banners and more to promote your round in our marketing design package [each community round for GG20 will receive their own canva kit of assets to use].


THE BASICS: Hot tips for your round marketing strategy

Whether you’re a big team or a team of one, there are some things you need to know in order to make your QF round a success. In marketing your round, you need to keep one thing (and one thing only) top of mind: DONOR (i.e., community) ENGAGEMENT!

Great examples of past round activations:

Crypto Advocacy: Gitcoin, Coinbase, Zora & Nouns Unlock 150k+ Shields | Gitcoin Blog

Your goal for the round is to attract as many people as possible to participate in your round. You can do this through:

  1. Leveraging your most reliable communications channels. Twitter? Absolutely. Lens? Why not? Email? No brainer. Bonus: Do a bit of analytics research to learn where you usually get the most traction with your community and go to town.
  2. Asking for community support to amplify your messages. What’s better than a couple of RTs? A community of people spreading the word and inviting their frens to donate! The trick is to make it simple. We recommend creating and circulating a doc or an email outlining how your community can amplify your message. Get detailed, create a helpful launch doc like this one by Giveth that gives people a clear picture of what and how they should be communicating.
  3. Support grantees with promoting their own grants. At Gitcoin, we’ve learned that Grantees are at the heart of donor engagement. When you support your grantees you support your ecosystem. The most effective grantees in a round know how to activate their networks and invite all of their frens to support them. That’s why during every round we tool our grantees with up-to-date marketing assets & engagement guide that tools them to better engage with their own communities. We also recommend that you give Grantees spaces to connect both sync and async. A Gitcoin, we run a few Grantee Twitter Spaces that give grantees a chance to pitch their project to the wider community and get more exposure during a round.
  4. Make sure you are up to speed with security best practices to protect yourself and your community:

This is our Security Portal — feel free to fork it!


<aside> 🤓 For a more detailed analysis on the following, check out our Donor Audience Profile that compiles Gitcoin’s research on Donors to Quadratic Funding Rounds


Gitcoin is still undergoing donor audience research but our preliminary findings show that donors typically donate to a grants round for a mix of the following reasons: