Last updated Sept 2023

Purpose

The purpose of this document is to outline how Gitcoin will communicate with all of its stakeholders (both internal and external). This will help ensure that all those touching the Gitcoin ecosystem has the best understanding possible of what is happening and Gitcoin and about our plans for the future. If successful, this will help us:

• create tighter feedback loops
• better measure and respond to our brand’s reputation
• create more internal and external alignment with Gitcoin’s goals
  • creates more advocates for Gitcoin
• have better issues management/risk mitigation/crisis preparedness

Strategy Overview

What does stakeholder communications cover?

Most often, newsletters, team calls, private chat networks, and brainstorming or ideation sessions. Given the level of transparency within Gitcoin and the sheer amount of individuals to communicate with and information to digest, the conventional systems and tools that feed into stakeholder communications have been pushed to their limit. To explain:

• Workstreams do not use the same methods to relate and update.
• Engagement on Discourse is moderate although there is a risk of information and context slippage.
• There are too many channels and too much information to keep track of
• There is a profound degree of information asymmetry as high-context individuals do not have agreed upon rituals and channels to communicate to our various stakeholders.

This strategy will implement and embed processes to bring balance to the possession of information within the Gitcoin ecosystem. This will involve the ritualization of data gathering and sharing, leveraging a mix of synchronous and asynchronous communication.

Regular inform & feedback cycles ensure that all stakeholders feel connected and informed within the organization's ecosystem. It is also important to note that internal communication is a dynamic process that requires continuous refinement based on feedback and evolving organizational needs.

Objectives