Product Marketing Checklist

• [ ] Market research and analysis

  • [ ] Conduct market research to understand customer needs, preferences, and pain points.
  • [ ] On-goingly analyze market trends to identify marketing opportunities and threats
  • [ ] Conduct TAM/SAM analysis to identify and understand market opportunities
  • [ ] Continuously monitor competitor products and strategies to identify market trends and potential areas of differentiation (i.e., competitive analysis)

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• [ ] Target audience definition

  • [x] Define target audience
  • [ ] Create integrator sub-personas to guide marketing strategies and messaging

• [ ] Product positioning and messaging

  • [ ] Develop clear and compelling product positioning and messaging that highlights the unique value proposition and addresses customer pain points

• [ ] Go-to-market strategy

  • [ ] Create and execute GTM plans that outline how the product will be launched and promoted in the market

    Reference: Grants Stack GTM, Allo GTM

  • [ ] Develop CTAs & marketing funnel to drive self serve adoption

• [ ] Marketing/sales collateral development

  • [ ] Collaborating with the design team to create various marketing materials such as website content, sales presentations, case studies and 1-pagers.

• [ ] Sales enablement

  • [ ] Provide sales teams with the necessary tools and training to effectively sell the product, including:
    • [ ] sales guides/decks
    • [ ] FAQs
    • [ ] competitive comparisons

• [ ] Pricing strategy

  • [ ] Collaborate with product managers and finance teams to determine the optimal pricing strategy based on market research and competitive analysis

• [ ] Product launches

  • [ ] Orchestrating successful product/feature launches (as necessary) and ensuring all teams are aligned with the launch plan.

• [ ] Performance tracking and analysis

  • [ ] Monitor the product's performance in the market
  • [ ] Analyze key performance indicators (KPIs) to measure success and identify areas for improvement.

• [ ] Customer feedback and insights

  • [ ] Gather feedback from customers and prospects to identify product strengths and weaknesses and drive product improvements.
  • [ ] Build out case studies of strengths, report back weaknesses to the team