First of all, let’s establish that Gitcoin Passport Marketing Strategy is downstream from Product Goals.

What are the product goals?

Let’s look at the S20+21 Budget (you may need to request access):

From this Budget, we in November 2023 created the Passport Marketing Charter for S20:

https://docs.google.com/document/d/1ibnXpC3mcKSEEBJd2ZWErZGOFHKPkx8A_rdtuwCYjR8/edit?usp=sharing

At this time, there are four milestones or deliverables that we believe marketing can make meaningful progress:

• Increase number of passports to 1.5M
• Achieve 2M GTC staked & Double the community stake addresses in the GTC social graph to 25k, up from a current baseline of 12.8k
• Increase the number of integrators to > 70 & engage > 5 onchain partners from a baseline of 0
• Catalog > 20,000 verified human users

How do we move these metrics?

Gitcoin Marketing Initiatives