Background ℹ️
Marketing for Gitcoin Passport is crucial in demonstrating its value proposition to potential partners and its wider audience, and thus increasing integrations.
Despite previously less strategic marketing efforts ("Yolo-ed", reactive approaches), our endeavors have still managed to yield solid results.
That said, we can do things better and more consistently.
Win-Win Co-Marketing Approach 🙌
In our pursuit to evolve our marketing strategies, a win-win co-marketing approach has emerged as an effective method. It's important to:
- Clearly communicate what we can provide to our integration partners.
- Ensure they understand when agreed upon actions will occur.
- Optimize our time by focusing on partnerships that are highly beneficial to Gitcoin Passport's growth.
- This is especially important as we have many integrators launching every week. We will have to say no or have very limited effort co-marketing for some and eventually most integrators.
- Keep the Gitcoin Passport team updated on announcement timelines.
- Use each co-marketing opportunity to progressively reinforce the image of Gitcoin Passport as a protector against Sybil attacks and bots across various web3 use cases.
Key Lessons from Co-Marketing So Far 💡
We’ve comarketed as of 2023-06-16 with a little less than a dozen partners. Our experience has shown:
- Swift responsiveness to integration partners is highly valued. (It’s quite frankly good to have a social media person / person on Telegram who is always checking their phone/computer)
- Displaying an array of partnerships with respected projects on Gitcoin Passport's Twitter creates a positive image among integrators.
Co-Marketing Workflow 🌊
Once an integration is confirmed, the following steps should be followed:
- Add the Gitcoin Passport marketing point of contact to the relevant Telegram group chat where the integration is being discussed (e.g. “Clique 🤝 Gitcoin Passport”).
- If the partner integrated independently, we can create a new group solely for co-marketing discussions.
- Gary will send the “Gitcoin Passport: Integrator Co-Marketing Intake Questionnaire” to the integrating team.