NORTH STAR: $15M GMV

GMV TRACKER: https://app.regendata.xyz/dashboard/9-allo-usage-in-2024-indexer

#1: Establish Gitcoin as THE leader in grants – through our products (incl GG!), services, and content.

Status: 🔴 🟡

A measurable KPI for this is tough. We’re looking for energy and hype around Gitcoin and enthusiasm for our products, which will ultimately surface in more top-of-funnel interest and recognition. To measure our success, we’ll track the following:

Products (Kat/Ed): Occupy mind space by consistently shipping new features and products to enable Product Marketing and bring our community along for ride. KPI: ship something meaningful every 4 weeks

Feature	Launch date	Splash metrics
Mint attestations	23 Oct	13448 attestations = 10.3 ETH
Cross-chain bridging	16 Oct	<waiting for more insight from Squid>
Dynamic Collections	29 Oct	https://us.posthog.com/project/77217/notebooks/Qs7BjcuK
SDK updates and Spam Filtering	20 Nov	https://www.notion.so/gitcoin/Gitcoin-Ships-143f3309710d80c880a7efdaca5d98ec?pvs=4

Services (Sov): Wow our customers by rolling out new templates and robust processes for delivering on services tiers.
- Available At: ‣
- On Deck: premium package consulting/advisory services (Sov) + eRF Rounds (Sejal)
Content (Jehana): Publish 3 major content pieces and/or case studies that demonstrate the deep expertise of our team in grants.

Content	Publish Date	Splash metrics
Superchain campaign blog post	Oct 28
Sei Case Study	This week
Verifiable Impact Trends Piece	End Nov
2025 Trends Piece	Mid Dec

GG (Mathilda): GG is our opportunity for us to showcase that we know how to run a great round and stand out as leaders, with a builder-centric mindset.

	Target	Achieved
Builder Satisfaction store	80%+	83%
Quality applicant rate	200	yes

Citizens (Mathilda): Enable citizens to contribute to Gitcoin’s mission by fostering community-sourced innovation. Onboard 10 high-quality citizens into our community, focused on building on Allo and advancing Gitcoin’s mission.

Citizen	Persona
Noah	Developer
Grant Ships Team	Innovators
Let’s Grow DAO	Educators/Researchers
GG22 Community Round Operators	Program Managers

Owner: Owocki

#2: Capture value for our products and services

By the end of Q4, 80% of qualifying rounds ($100k+) are revenue-generating, and we are not spending services resources on non-revenue-generating rounds. Maintain a baseline of covering product costs on custom builds.

KPI: Close (signed contract) at least two Pro tier customers (campaigns) and one Premium customer. “Hot List” is below:

Customer	Sign Date	Tier
‣	EOM	Pro
‣	TBD	Premium
‣	EOM	Premium
‣	DEC	Pro
‣	DEC	Pro
‣	DEC	Starter

Sales (Sov): Advance & build pipeline for new service offerings ✅
- Sales Pipeline: ‣