WELCOME TO THE GITCOIN CONTENT STYLE GUIDE

This is meant to be a practical guide laying out how to write well for Gitcoin so that we engage, inform, and inspire our most important audiences and potential allies. It helps us write clear and consistent content across teams and channels.

This is for everyone writing on behalf of Gitcoin, even if you wouldn’t call yourself a writer. We all create an impression through the words and visuals we use, whether we do this intentionally or not.

We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order.

Table of Contents

General Copywriting Tips

Writing Goals & Principles

Voice & Tone

Brand Vernacular

Grammar & Mechanics

Writing for Accessibility

Writing for (or About) People of Gitcoin

Writing for Knowledge Base

Writing for Blog

Writing for Email

Writing for Social Media

Writing for Product [COMING SOON]

Writing for Web [COMING SOON]

Writing for UX [COMING SOON]