This doc represents an Outcome, or something that needs to be true to hit a strategic Goal. You can learn more about Outcomes in Backlogs and Roadmaps 101.

Context

Why is this desired outcome potentially important to the business?

Explanation of the why / value of this work

What were the original issues/hypotheses that made us think this?

• Sample request: this is what they asked for

Research

• Research summary
• Customer interviews
  • Initial interview plan
  • Interview synthesis
  • Interview Transcript 1
  • ...
  • Interview Transcript N
• Links to design artifacts and outputs
  • Prototypes
  • Wireframes

Problem Synthesis

After research, what did we learn?

• Core problem statement
• Prioritized opportunities to pursue

Associated Opportunities