1. What does this working group plan to achieve? (and what Essential Intent(s) the group is aiming to serve)

We will evolve and refine Gitcoin’s brand through a phased approach outlined in our project roadmap. We are targeting essential intents:

1) Protocol Adoption 

2) Grants Program Success 

3) DAO Organization 

2. What workstreams require representation?

   MMM will lead this initiative in partnership with DAO Ops and seek advice/feedback from all other workstreams.

3. Who are the (either) a) a list of agreed-upon participants of the group or b) a list of suggestions of who should be part of the group?

   • Note on DACI*

   Name	Workstream	Project Role	Responsibilities	DACI
   Alexa Lombardo	MMM Brand Team	Brand Strategist / Project Lead	- Create project plan

   • Build documents
   • coordinate internal team
   • drive deadlines | D, C | | Laura Banks | MMM Brand Team | Coordinator, Strategist, CSDO lead | - Resource & coordinate external team
   • remove blockers
   • strategic support
   • help build strategic documents & posts | C, A | | Laura Helen | MMM Brand Team | Art Director | - Drive evolution of visual ID
   • Resource designs
   • Build visual documents | C | | Mathilda | MMM Brand Team | Content Strategy | - Support the development of brand voice
   • help build documents relating to brand voice & content strategy | C | | Jodi | DAO Ops | DAO Ops rep, thinking partner | Participate in brainstorming activities. Give advice and input throughout process | C, A | | Gary Sheng | MMM Brand Team | Community Strategist, Coordinator | - support in thinking about how to socialize brand within the DAO
   • help build documents (general) | C | | Julia Pepper | MMM | Protocol Strategist | Give advice and input throughout process | A, I | | Kris (suggested) | DAO Ops | DAO Ops rep, designated feedback giver | Give advice and input throughout process | A, I | | Janine | PGF | PGF rep, designated feedback giver | Give advice and input throughout process | A, I | | Lindsey (suggested) | GPC | GPC rep, designated feedback giver | Give advice and input throughout process | A, I | | Evan Powell | Steward | Steward rep, designated feedback giver | Give advice and input throughout process | A, I |

4. What are the roles & responsibilities in the working group?

   See above 👆

5. What is the workflow of this group, including at what points CSDO will be invited for input? A list of phases is outlined in the project roadmap. Each phase will cycle through the following steps for proposal development:

   Step	Driver	Contributor(s)
   1. Kick-off meeting to start ideating content for further input.	Alexa	MMM Brand Team & appropriate reps from other WS to ideate
   2. Ideas summarized into recommendations for review	Alexa	MMM Brand to give feedback
   3. Recommendations sent for review by the Brand Working Group	Alexa	WG to give feedback & advice
   4. Integrate feedback in doc - if there are many questions that cannot be answered async, a meeting will be creating to address questions and concerns.	Alexa	Support upon request.
   5. Share proposal with CSDO and solicit feedback	Laura
   6. Integrate final feedback and create gov post (where applicable)	Alexa & Laura

6. What are the roles & responsibilities of CSDO in the working group’s outputs? CSDO has stated in ‣ that they would like to be informed of the process and ask that they advice is sought out from them at key milestones of the project (i.e. at the end of each phase) through async communications.

7. Who will drive the working group and what are their high-level responsibilities? Alexa Lombardo: Main project driver and cat herder of folks internal to the WS Laura Banks: cat herder of folks external to the WS

8. Where will the group communicate and at what cadence?

   Our Discord home is the #mmm-brand channel in the Gitcoin discord server

   Our Notion home is Gitcoin Brand Evolution (under MMM >> Brand Hub >> Intiatives)

9. Any other relevant details