Some questions to have answers for
- Who do we select as thought leaders?
- What are the criteria?
- Gary’s initial thoughts: A mix of (not necessarily in this order)…
- Enthusiasm to be a thought leader
- Subject matter expertise (e.g. a Passport thought leadership should be an expert in Sybil defense etc)
- Charisma (the extra magical oomph that makes raw facts more interesting)
- Diversity (we don’t want to egregiously overrepresent certain demographics)
- Is it a binary yes/no that someone is a ratified thought leader?
- Gary’s initial thoughts: Probably? It’s at least a yes/no on whether MMM is resourcing support for them.
- Who decides?
- Gary’s initial thoughts: product leads? E.g. Jeremy decides for Passport; Nate for Allo. With written explanation of why certain thought leaders were chosen, using the agreed upon criteria to justify the choices.
- How are DAO thought leaders supported by marketing team?
- Gary’s initial thoughts: Ghost writing by people like Rohit. Ideation of what to even write about by people like Gary (and others). Help being booked on podcasts. Help applying to speak at conferences.
- How is this process made legitimate?
- Gary’s initial thoughts: Probably some CSDO approval.
- Responsibilities of thought leaders?
- Gary’s initial thoughts:
- Co-creating and committing to a plan in partnership with MMM at beginning of or before a season?
- Whatever responsibilities are listed in the plan, which could include making time for speaking at conferences, going on Twitter Spaces, writing blog posts or guiding ghost writer in writing blog posts or editing the blog posts, etc
- Jeremy: I think this is great, making sure there’s a clear expectation and commitments on both sides will eliminate 90% of the risk. I think a plan each season / 3 months makes sense and gives time to execute but then reflect and course correct
- Purpose of having thought leaders?
- Gary’s initial thoughts: Huge competitive advantage to be able to humanize our brand in an industry full of anons
- How much thought leadership should a product hope for?
- Gary’s initial thoughts: Not sure, but here’s an example idea for Passport:
- 2 thought leadery blog posts a month
- 1 activation or presentation at an IRL event every month
- 2 virtual events ever month